Hi, I'm Martin Bell
I help people use data to improve their business.
Get in touch if I can help you with any aspect of digital analytics; Google Analytics, Google Tag Manager, SEO, SEM, Social Marketing, data analysis, or business intelligence.
Over a fifteen year career spent around all aspects of online marketing and digital analytics, I’ve found I’m most happy telling stories through data. Along the way I’ve discovered that I love writing Python, the power of SQL makes my head explode a little bit, that I can lose complete days exploring data with Tableau, no-one ever totally appreciates the power of Google Analytics, and it’s amazing how much time you can save by opening a terminal every once in awhile.
A proud Mancunian, for the past eighteen years I’ve been in deep cover in Northern California wine country living the Napa Valley lifestyle with my wife and two minecraft-addicted daughters.
Despite herculean efforts to become as American as a 4-6-3 double play, my true identity is easily discovered by regular use of the phrase “Bob’s yer Uncle”, mispronunciation of "yoghurt" and vain attempts to avoid the Man Utd score until I can watch the match at a bloody reasonable hour.
Follow me on Twitter.
I've spent the last six years managing web analytics and leading an analysis team at Safari Books Online, part of O'Reilly Media, one of the most highly-regarded technology media companies in the world.
I'm currently helping various companies grow their businesses through the intelligent use of data. Get in touch if you need help implementing Google Analytics, or gaining insight from your site's data.
Contact me to see how we can work together.
Digital Analytics Publications
I'm occasionally asked to share my analytics knowledge and experience by writing blog posts, ebooks and other publications. Here are a few examples:
- The Smart App: A Comprehensive Guide for Using Mobile Analytics to Make Your App a Success — Right from the Start
- Firebase Analytics Heats Up Google’s Improved App Management Tools
- The Tsundoku Suport Club
- Using Omniture Plug-Ins to Track Search Results Filters
Safari Books Online
Fiction & Short Stories
Over the years I’ve found that although I hate writing, one of the greatest feelings on earth is having written, so I put up with it, curating and editing short fiction pieces on my creative writing blog, Backhandstories.com. Read more about it here, and take a look at some of my short pieces:
© Backhand Media.