Hi, I'm Martin Bell
I help people use data to improve their business.
Get in touch if I can help you with any aspect of data analytics; Google Analytics, data engineering, data analysis, or business intelligence.
I’ve done almost everything in the data world, from web development and online marketing to building OLAP cubes, front-end data visualization, business intelligence systems implementations and creating production ready data pipelines. I’m equally at home working as an individual contributor to write, test and deploy dependable Python and optimized SQL as I am helping teams of data engineers, analysts and developers succeed in a culture of learning and growth.
A proud Mancunian, for the past eighteen years I’ve been in deep cover in Northern California wine country living the Napa Valley lifestyle with my wife and two minecraft-addicted daughters.
Despite herculean efforts to become as American as a 4-6-3 double play, my true identity is easily discovered by regular use of the phrase “Bob’s yer Uncle”, mispronunciation of "yoghurt" and vain attempts to avoid the Man Utd score until I can watch the match at a bloody reasonable hour.
Follow me on Twitter.
I currently run the Data Ops and Production Services teams at Stonecrop Technologies, a technology and services provider to the telecom industry. Prior to that I spent six years managing web analytics and leading an analysis team at Safari Books Online, part of O'Reilly Media, one of the most highly-regarded technology media companies in the world.Get in touch if you need help.
Contact me to see how we can work together.
Digital Analytics Publications
I'm occasionally asked to share my analytics knowledge and experience by writing blog posts, ebooks and other publications. Here are a few examples:
- The Smart App: A Comprehensive Guide for Using Mobile Analytics to Make Your App a Success — Right from the Start
- Firebase Analytics Heats Up Google’s Improved App Management Tools
- The Tsundoku Suport Club
- Using Omniture Plug-Ins to Track Search Results Filters
Safari Books Online
Fiction & Short Stories
Over the years I’ve found that although I hate writing, one of the greatest feelings on earth is having written, so I put up with it, curating and editing short fiction pieces on my creative writing blog, Backhandstories.com. Read more about it here, and take a look at some of my short pieces:
© Backhand Media.